iSold It
311 Lexington Ave., nr. 38th St.; 212-880-6800
271 Flatbush Ave., at St. Marks Ave., Park Slope; 718-622-6000
Recently, a woman in the middle of a divorce brought a box of relationship remnants to iSold It’s Manhattan store. “I finally got rid of the man, now I’ve just got to get rid of this stuff,” she told a staffer. Whatever their motivation, people looking to make a little cash on their unwanted goods rely on the two local branches of the national iSold It chain, which sells other people’s wares on eBay for a hefty, but hassle-saving, commission (a little under 40 percent for the first $500; 25 percent after that). The third-party auction bidder does all the legwork, taking photographs, writing descriptions, corresponding with bidders, collecting payments, and packaging and shipping to the buyer. They send you a check about ten business days after the item has shipped. The stores reported an 83 percent sell rate last year. The fastest movers: designer accessories, electronics, and collectors’ memorabilia.
Best eBay Seller
Competition breeds the best. If only one pizzeria existed in New York, of course, there’d be no real winning slice. Thankfully, we’ll never know what that sorry situation tastes like, since pizza—like dance parties, dog runs, and fried chicken—has to evolve upward here.


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