Fendi
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The Label
What started as a small leather and fur shop, opened by Adele and Edoardo Fendi in Rome in 1918, has become a globally recognized symbol of unbridled luxury in ready-to-wear, beauty, and beyond. The double-F logo is now an instant status marker, having stirred many a frenzy, especially over its famed “baguettes,” a fashion icon thanks to Sex and the City.
The Look
Super-trendy European glam wrapped in plenty of fur.
The Designer
German-born Karl Lagerfeld cut his teeth at Balmain and Jean Patou in the late fifties. In 1965, he took over Fendi, and today, he continues to woo fashion lovers with his vision at the label and at Chanel simultaneously, juggling the two very distinct points of view. In many ways, he has as close to a Midas touch as possible in fashion, having helped previously mold Chlo é and relaunching Fendi and Chanel as powerhouse labels —not to mention designing his cheap chic blockbuster H&M collection a few years ago.
