New York Magazine

Skip to content, skip to search, or go to the top of the page.

Skip to content, skip to search, or go to the top of the page.

Skip to content, skip to navigation, or go to the top of the page.

Rocawear

Part of the Roc-A-Fella empire founded by Jay-Z and Damon Dash, Rocawear was launched in 1999, during Jay-Z's Hard Knock Life Tour. Based around streetwear staples like knit tracksuits, dark denim, leather bomber jackets, and fur-lined hoodies, Rocawear was originally targeted to young men but now includes a women's line as well. The label has been popularized by superstar rappers like Jay-Z, Method Man, and DMX, but Dash insists that Rocawear is keeping it real. "In our music, we talk about what we are," says the 30-year-old, Harlem-born music mogul. "We want to make clothes that help paint that picture."

Official Website

  • rocawear.com

    View The Latest Runway Shows

    [an error occurred while processing this directive] [an error occurred while processing this directive]
    [an error occurred while processing this directive] [an error occurred while processing this directive]
    -Advertisement-

    Fashion Show Shortcuts

    Runway Search

    • Designer Label