Sari Gueron
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The Label
Israeli-born, RISD-educated Gueron made a splash in fall 2004 when she unveiled just 13 femininely draped but clean-lined dresses for spring at her first solo showing at the St. Regis hotel. In wispy silks, crepe chiffons, and laces, often with handkerchief hems, the collection had a mystical, ethereal quality, with dresses geniusly engineered to flow loosely while simultaneously clinging in just the right places. Gueron learned such clever design tricks apprenticing for John Galliano and working with Oscar de la Renta before launching her own label in 2003. Her clothes are essentially modern, but with nods to the 1920s and 1930s, including dropped and empire waists.
The Look
Bohemian rhapsody—earthy hippie chick cleans up nicely for the ball.
The Designer
Sari Gueron is the sole designer of her collection.
Who Wears It
As one of the newer names to watch, Gueron is just beginning to build a following that includes Scarlett Johansson and Natalie Portman.


