You are not logged in

New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > J.Crew Men's Shop at the Liquor Store

J.Crew Men's Shop at the Liquor Store

235 West Broadway, New York, NY 10013
at White St.  See Map | Subway Directions Hopstop Popup
212-226-5476 Send to Phone

  • Reader Rating: Write a Review
  • Products & Services: Cuff Links/Notions, Luggage, Men's Hats, Men's Shoes, Menswear, Ties, Watches

Hours

Mon-Fri, 11am-8pm; Sat, 11am-7pm; Sun, noon-6pm

Nearby Subway Stops

1 at Franklin St.; A, C, E at Canal St.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide

Accessories

  • Ties
  • Cuff Links/Notions
  • Men's Hats
  • Luggage
  • Men's Shoes
  • Watches

Clothing

  • Menswear

Profile

J.Crew’s first menswear-only boutique takes the place of the former Liquor Store Bar, a longtime Tribeca favorite. The brand preserved both the name and authentic sensibility with help from Andy Spade, who consulted on the comfortable, set-like design of the narrow space. Liquor Store breaks away from the standard mall-like J.Crew setup with dark paneling and antique displays, plush leather chairs, and art-directed knickknacks strewn about: a model ship, a miniature airplane built from Tecate beer cans, and cloudy liquor bottles long since tapped. The den’s dim lighting, oriental rugs, and bookshelf stacked with masculine Strand-issued classics—Kerouac, Hemingway, and Cheever among them—lure nearby office workers on lunch break. Taking a page from the John Varvatos/CBGB store conversion, the apparel here is displayed elegantly, almost unobtrusively, among the made-to-look-original décor, with cashmere cardigans and Thomas Mason button-downs draped over Globetrotter trunks and vests, and Merino sweaters arranged beside records from The Smiths and James White and the Blacks. Accessories are suitably dapper, with Alden wingtips, Doria hats, and jewel-tone ties rolled into lowball glasses. But although the bar remains—and is even stocked with bottles and dishes of nuts—you’ll have better luck requesting a fedora than a stiff drink.

Advertisement

Micro-Shopping Districts

The Alterna-Sohos

While the rest of the city scurries up and down Broadway, these three micro–shopping districts remain blissfully unpicked-over.

Advertising
Newsletters