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The
Swing-State Show
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A guide
to the raging campaign you're unlikely to see living in locked-up New York.
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Ads
You're Missing
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A sampler
of current political commercials — from Pennsylvania to Florida. |
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Only
in New York
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New
York Magazine asked four Manhattan ad agencies to design their own Bush
and Kerry spots. Here's what they came up with... |
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Most Effective Ad So Far
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Bush
and Cheney fixate on jobs in their cunningly poetic "21st Century"
ad. |
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Best Ads of All Time
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Insiders
rate the top campaign commercials ever. |
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More....
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New
York Magazine's complete coverage of the 2004 race. |
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| What You’re
Missing |
| A sampler of current campaign
ads. |
| In swing states like Pennsylvania, Missouri, and Florida,
this is how the presidential race is being conducted. (The occasional
MoveOn spot has been seen in New York on cable.) |
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| By Stephanie Zacharek |
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BUSH/CHENEY,
"Safer, Stronger."
Montage of dispiriting images—the recession, the pooped-out
stock market, the dot-com bust—followed by a Teflon flag
waving in front of 9/11 ruins. Then children appear from nowhere,
running happily. |
BUSH/CHENEY, "100 Days."
Uses fast-moving Brian De Palma–style sleight-of-hand,
triple-screen effects to enumerate Kerry’s alleged flaws,
such as a preference for high taxes and low defense spending.
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BUSH/CHENEY,
"Wacky."
A sharp stylistic departure. Grainy, jerky silent-film footage
makes Kerry look like a buffoon, while text blames him for higher
gas prices. |
THE MEDIA
FUND, "It's About Priorities."
Uses images of lonely schoolkids, sick children, and sad elderly
to show domestic deprivation caused by the war in Iraq. Closes
with photo of Bush looking especially cross-eyed. .
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KERRY, "Fought
for His Country."
The political blue-plate special. Kerry talking earnestly about
health care and kids intercut with him, Vietnam-era, receiving
medals. Then Kerry, in shirtsleeves, communing with average
Americans. |
KERRY, "Bush
Misleading America."
Kerry defends himself against Bush’s negative ads: “Doesn’t
America deserve more from its president than misleading negative
ads?” Features flag and Kerry among citizens. More shirtsleeves. |
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MOVEON,
"Lie Detector."
A close-up of a polygraph readout going crazy while Bush makes
remarks about Saddam Hussein’s weapons. Would be chilling
to some, unpatriotic to others. Makes no attempt whatsoever
at persuasion. |
MOVEON,
"He Ignored Terrorism."
Minimal and ominous. Uses voice of the former antiterrorism
chief Richard Clarke over mute images of Bush going about his
business with great self-importance. |
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From the April 19, 2004 issue of New York
Magazine.
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