Kid's beachwear at Baby Moves.

Baby Moves (139 Perry Street; 212-255-1685; babymovesnyc.com) has been a boon to busy West Village parents since 2001. Now the self-described “interactive child-development space” (read: place to leave your kid for well-supervised classes that go way beyond Crayon 101) has added a store to its sunlit space. After dropping Junior off for a music or movement class, parents can shop for all manner of kid stuff, from the practical to the purely fun. Seasonal items include adorable sun hats, Indian-style embroidered tunic tops, terry-cloth separates (hoodies, shorts, tank tops), shades, and beaded flip-flops. And as one might expect of an education center, Baby Moves stocks a huge selection of wooden puzzles by Melissa & Doug and instruments like maracas and bells; it also has blackboard T-shirts that come with chalk and can be “personalized” over and over again. (From 75 cents for a flowered barrette to $176 for a Fleurville diaper bag.)

Related:

• Archive: “Shop Talk”
• Articles by Rima Suqi
• Table of Contents: July 19, 2004 issue of New York | Subscribe!